An aesthetically-pleasing and educational space for luxury fashion e-comm founders. Curated by our team of founders, strategists & creatives.
Work Smarter, Not Harder: A Guide to Creative Success
Soft productivity is all about working smarter and living better. Discover how to balance creativity, clear focus, and self-care so you can run your fashion brand with grace—and a little fun along the way.
Overcoming Imposter Syndrome
Tips to silence that inner critic, boost your confidence, and take your fashion brand to new heights.
Price Smarter, Profit More: Pricing Strategy Guide
How do you find that sweet spot where your prices reflect the value of your products, without scaring off potential customers? Keep reading.
Growth Guide: Outsourcing 101
From social media to top-notch logistics, here’s how handing off key tasks can free you up to focus on what you do best—creating your dream brand.
Turning Browsers into Buyers
From killer descriptions to stunning visuals, here’s how to turn casual browsers into loyal buyers.
Brand Breakdown: Fréja New York
From knowing their customers inside out to building a loyal community, they’re doing everything right.
Why knowing your customers inside out is key
Do yourself a favor and grab your pen and paper, it's going to be a good one.
Our positive mindset playbook
Stressed by the competition? Relax—we've got 7 tips to keep you focused, inspired & positive.
Brand Breakdown: Heaven Mayhem
The brand we're all raving about and key takeaways from our strategy audit.
Customer retention 101
They finally placed their first order. Here's how to keep them coming back forever.